Photography by Ricky Michaels | Styling by Liz Rundeaken | Market Editor Benjamin Price | Models – Derek Drummond @Wilhelmina Models, Apple Drysdale, Cheeky Ma, Jacopo Olmo @Heroes Models, Reid Rohling @Fusion Models, Keltie Straith @Elite Models, Jun Sung @Fusion Models, Sam Swan @State Mgmt, Xiara Waller @Fusion Models

From Left to Right: Jacopo Olmo Instagram@theinsaneballer17, Jacket by Gucci, Tee by Nike, Necklace by Louis Vuitton, Shoes by Adidas and all other jewelry model’s own. Keltie Straith Instagram@keltiestraith, Top and Skirt by Opening Ceremony, Puffer Scarf and Leggings by Pinko. Apple Drysdale Instagram@killedthemfortheurl, Puffer by Pinko, Sculpted Bodysuit by Calvin Klein Underwear, Pants by Vintage Fox Racing motorcross pants. Xiara Waller Instagram@xiarawaller, Bodysuit and Pants by Ben Taverniti Unravel Project, Glasses by Vintage, Gloves by Carolina Amato. Derek Drummond Instagram@poster.boy, Sweater and shorts by Gucci, Wrap by Everlast, Earring by Laruicci. Cheeky Ma Instagram@cheekymaa, Top and Pants by Versus Versace, All jewelry model’s own. Sam Swan Instagram@swan_sam, Jacket by Colin Locascio, Pants by Calvin Klein Jeans High Rise Extreme Wide Leg Denim Jeans. Jun Sung Instagram@ kim_ junsung_ , Sweater by No.21, Trousers and Shoes by Versus Versace

In the streets of Brooklyn, the new wave of youth is now running the fashion game. Luxury brands such as Gucci, Balenciaga, Saint Laurent, and Versace are now looking to the styling that’s happening live – on social media and on the streets. Millennial fashion is all about individuality, juxtaposition of colors, ironic semiotics, and flipping fashion on its head. From Demna Gvasalia’s high-end/low-end mashup at Balenciaga to Alessandro Michele’s new, extraterrestrial fashions at Gucci, the new era of couture runs the gambit. When designer sweatpants and hoodies are paired with stilettos and Hermès watches, it becomes clear that the previously banal is now the pinnacle of luxury. Ateliers throughout New York, London, Milan, and Paris are taking note from the young social media stars and influencers more than ever before; a new “youthquake” on the rise.

left to right: on Jun Sung Top and Sweatshirt by Versus Versace, Chaps Shorts by Marcelo Burlon, on Reid Rohling Top by Colin Locascio and Pants by Marcelo Burlon, on Derek Drummond Sweatshirt by COS, Pants by Marcelo Burlon Neck Wrap by Everlast, on Jacopo Olmo Top by Nike Pants by COS, Necklace by Louis Vuitton.

left to right: on Sam Swan Dress by Lacoste, on Derek Drummond Tracksuit by Olivia Anthony, Neckwrap by Everlast, Rings by Lariucci, on Xiara Waller Full Look by Public School, on Jun Sung Jacket by Lacoste, T-Shirt by Bernhard Wilhelm

Reid Rohling Instagram @reedrolling All clothing by Gucci, Hat by Atari, all jewelry model’s own.

From Left to Right: On Kiara: Sweatshirt and Trousers by Sportmax, and Sneakers by Adidas; On Keltie: Jacket by Sportmax, Leggings by Pinko, and Shoes by Nike; On Cheeky: Top and Pants by Namilia, Bra and Underwear by Calvin Klein Underwear, and Shoes by Nike; On Sam: Sweatshirt by Public School, Skirt by Pinko, and Shoes by Nike; On Apple: Top and Shorts by Namilia, Socks by Adidas and Shoes by Y-3.

on Cheeky Ma Coat and Dickie by Alexander Wang, Pants by Olivia Anthony.

Makeup by Yuui using M.A.C., Hair by Mike Fernandez using EVO hair products and Glossier on skin, Art direction by Kayla Kern, Stylist’s assistants Alycen Case, Caroline Montgomery and Madeline Shownkeen. Assistant Market Editor Sol Thompson. Retouching for Ricky Michaels’ images by Grzegorz Skoneczny / COLOR WORKZ