BUGATTI CHIRON
Bugatti celebrated it’s world premiere at the Geneva International Motor Show this past February: the French luxury brand is unveiling the Bugatti Chiron, the most powerful, fastest, most luxurious and most exclusive production super sports car in the world.
When Volkswagen, reviced the historic brand, Bugatti, in 1988, it had be- came undoubtedly the most exclusive automaker in the world. For 10 years it had just one model, the Veyron, sold at a price well over 1 million dollars. Now the Veyron’s successor, the Bugatti Chiron had most definitely reaffirms the company’s exclusive nature. The Chiron is the latest generation of the ultimate super sports car and is a completely new development. The sports car manufacturer from Molsheim, with its long tradition, has taken the unique features of a modern Bugatti to a new level and developed a high-performance machine that has become significantly better in every respect.
The Bugatti Chiron is the world’s first super sports car to bring 1,500 HP onto the road with a torque of 1.600 Nm at 2,000 to 6,000 rpm with tremendous effectiveness, extremely high safety levels and unprecedented com- fort. The Chiron is therefore very well positioned to become the next world speed record holder and reach a maximum speed significantly above the record currently held by Bugatti. The manufacturer has limited the maximum speed of the new car to 260 mph for road use. The Chiron is to be built at the company’s headquarters in Molsheim. Only 500 of these exception- al cars are to be produced. The basic price is over 2 million dollars. Currently, advance orders have been received for one third of the total production run. The first vehicle is due to be de- livered to a customer this autumn.
“It is part of human nature to cross boundaries and set new records – to run 100 m faster than ever before, to fly even further into space and to enter new realms. This striving is also our driving force at Bugatti,” said Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., at the presentation of the Chiron. “The Chiron is the result of our efforts to make the best even better.” This is the result of the legendary and unique eight-litre W16 engine that has been newly developed by Bugatti. In combination with the four new, larger turbochargers that are controlled by the Bugatti two-stage turbocharging, an innovation that Bugatti is introducing, and a large number of other technical refinements and innovations, maximum performance is available constantly and can be easily controlled at all speeds. In its Top Speed mode, the car reaches the maximum speed of 260 mph, limited for road use – however, this is by no means the end of the road for the Bugatti Chiron.
The design of the Chiron combines significantly more “beast” with a very high level of “beauty”. The design language introduced by Bugatti with the Chiron has a significantly more aggressive tone and does justice to the character of the new super sports car. The designers have succeeded in reinterpreting Bugatti’s DNA with its distinctive features in a modern manifestation at the same time as adding new features resulting from the technical demands of even higher performance.
The Chiron remains unmistakably a Bugatti. “The Chiron is the quintessential ultimate super sports car: ultra-modern, incredibly fast, agile and powerful with a stylistically demand- ing design and the highest possible lev- els of comfort,” says Wolfgang Dürheimer. “This combination is not offered by any other market player and gives Bugatti its unique market position.” Customers’ reactions show that Bugatti has hit the mark. Advance orders have already been received for one third of the production series. “Those who have already considered Bugatti and its unique features in connection with the purchase of a Veyron will find there is no way they can ignore the Chiron,” according to Wolfgang Dürheimer.
“With the Chiron we will not only be providing a key emotional element for the image of the Volkswagen Group but will also be making a positive contribution to Group results,” says Wolfgang Dürheimer.