SUPREME X LOUIS VUITTON

Supreme has emerged as a player in the world of high fashion. The evolution from a skateboarding supply store in 1994 to an internationally recognized streetwear powerhouse, Supreme has constantly impressed and acted as a pioneer in the fashion industry. The cult-like following often elects to pay double or triple the retail price of the clothes in order to attain the highly coveted pieces via resale sites, such as eBay or Grailed. With its most recent collaboration, Supreme has elected to once again push its limits and enter the world of high fashion. The new collaboration with Parisian fashion titan Louis Vuitton features bags, jackets, scarves, tees, and accessories.

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A$AP Rocky models the unreleased Supreme X Louis Vuitton monogram logo pants.

Louis Vuitton and Supreme have shared history dating back to 2000, when Louis Vuitton sued the NY streetwear brand for mimicking its iconic monogram design on their skateboard decks. Despite their tumultuous introduction, the collaboration has managed to meld two seemingly polarized audiences into a cult following. Similarly, brands such as Vetements have sold collaborations with Champion, as well as many other seemingly incongruous brands, by taking the norm and making it into a luxury artifact. In this recent collaboration, pieces such as the Red Louis Vuitton trunks outfitted with the famous Supreme box logo, the monogrammed denim jackets, and the infamous Supreme/Louis Vuitton box logo tee have come under fire for their high prices, but said high prices don’t seem to deter the fans. In fact, the luxury price point and limited quantity inspire even more frenzied competition.

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Travis Scott wearing the coveted Supreme X Louis Vuitton box logo tee and sunglasses.

The pop-up shops, located in Seoul, Tokyo, Beijing, Paris, London, Miami, Houston, and Los Angeles, generated colossal lines within hours of their announcement. These pop-up shops are the first opportunity that the public has to purchase items from this collection, and fans are determined to be a part of the historic collaboration. However, Louis Vuitton has stated that the release will be extremely limited, indicating that the fervor is not for naught. The mania has caused streets to shut down, and police intervention has been necessary in order to keep streets and sidewalks clear. Supreme has proven that it is able to thrive in the ever-changing world of fashion, and cement itself as a heavyweight contender in the luxury and streetwear worlds today.

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Supreme shows off their spin on their classic bomber jacket

CONFIRMED POP-UP STORE LOCATIONS/DATES

833 E 3rd St

PARIS

4 Rue du Pont Neuf.

BEIJING

北京 798

LONDON

180 The Strand

SYDNEY

95 Roscoe Street

Bondi Beach, NSW 2026

TOKYO

C-1, 5-3-18

Minami-Aoyama, Minato-ku

June 30 – July 13, 2017

Monday to Sunday 10 a.m.-6 p.m. local time

Thursday 10 a.m.-7 p.m.