Author: IrisCovetBook

IRIS MAN – B. JEFFREY MADOFF

From fashion design to producing multi-media promotional content for luxury brands, and more recently delving into the world of entertainment through directing and producing, Jeffrey Madoff has proven to be  a modern Renaissance man of the creative industry.

Photography by Dustin Mansyur | Interview by Benjamin Price | Grooming by Heather Schnell
Jeffrey Madoff photographed at Madoff Production Inc. in Manhattan. Worn throughout this feature: Shirt byYSL, Vest by Engineered Garments, Tie by Fendi, Pants by J Brand, Shoes by Vintage Cufflinks, Watch by Seiko Limited Edition Arctura Chronograph

Jeffrey Madoff is constantly on the hunt for the next stimulating phenomenon in fashion, media, and marketing. He is a director, photographer, writer and professor in New York City. He is the founder and CEO of Madoff Productions, a company that handles film and video work such as commercials, web content, music videos and documentaries. His impressive list of clients include Ralph Lauren, Gucci, Hermes, Tiffany & Co. and Victoria’s Secret. His online videos for Victoria’s Secret has won a coveted Webby Award, and Madoff’s documentary films about philanthropist Brooke Astor and the iconic dancer Martha Graham have both been well received by press, such as The New York Times. In addition to these many accolades and accomplishments, Madoff also adds professor to his resume by teaching a course at Parsons School of Design, Creative Careers: Making a Living with your Ideas, which challenges students to explore various careers in the fields of fashion including photography, public relations, styling, becoming an agency owner, etc. Special guests of the class include Joe Polish, Founder and President of Piranha Marketing Inc., Sarah Laird, founder of artist representative agency Sarah Laird & Good Company, and pioneering stylist and Creative Director, Freddie Leiba, to name a few.

We met with Jeff in his Chelsea offices for a photoshoot and interview, surrounded by Jeff’s collection of antique televisions and radios which highlight his obsession with media and storytelling. He was dressed in a somewhat eccentric outfit of tropical leaf printed pants, white button-up, and brown leather vest which highlighted his personality and individual style. Speaking to Madoff, you instantly pick up on his cutting wit and intelligence, and his ability to take anything you say and make it into a clever joke or use it as a footstep into a more broad and intellectual realm of conversation. His brain is running at a mile a minute, it is almost difficult to keep up. However, past the dry sense of humor and sarcasm, you can find a trove of wisdom in each anecdote and joke. We sat down to discuss Madoff’s upbringing, his multi-faceted, ever-changing professional path, and new projects in the making.

In your class Creative Careers: Making a Living with your Ideas, there is a regular question that you ask each guest who comes to speak and share stories of their career development, so I am going to return the favor and ask you: If we knew you as a child would we have predicted this career path in any way?

If you knew me when I was young…It probably would be more informative of the direction that I’m going because I had a movie theater in the basement of the house. I took my dad’s eight millimeter projector, and I would go and rent films and design posters and walk around the neighborhood to get fifteen kids that would pay a quarter each to see a movie. That covered the popcorn, potato chips,and Coca-Cola.

When I got into film… that was a transition where I felt, “wow this is something I really want to do.” Fashion was almost a reflex. I wanted to start my own company, but I never had a desire to be a designer and probably the best thing that I learned after being in business was that I didn’t want to be in that business. But I learned, in terms of filmmaking, that they were very much the same business in terms of the protocol. When you’re designing clothes you come up with an idea, you sketch the idea, you cost it out, ask yourself what are the materials, what will the labor entail, how much can you sell it for, you have a deadline, etc. That’s the same thing with the movie business, the same thing with the play; the protocol and dynamics is the same for all of these business. I was able to take what I learned and apply it to the other things that I do. I have enjoyed telling stories since I was a kid, and that’s what I do, so the transition from fashion to film was not a big leap.

In your career you have handled media production for huge clients such as Victoria’s Secret and Ralph Lauren, but also have started your own fashion label, and are currently producing your own Broadway play, and film. However, do you think there is any validity in the phrase, “a jack of all trades, but a master of none”?

I think that one ought to explore whatever they are curious and passionate about. People may say “no” to you, but don’t say “no” to yourself. The most important thing is being engaged in what I’m doing. I’m excited about what I’m doing. The enterprising part you mentioned is figuring out how to make money doing this so that I can do what I want to do. The business side of the business I don’t find very interesting, but it’s necessary. You spend eighty percent of your time on the business of the business, and twenty percent on the creative stuff you really like.

Money is not the primary motivator; I’ve been fortunate enough to figure out how I can get paid for the ideas that I have. But for me, the primary thing, aside from providing for my family, is to create a platform that allows me to do what I want. It sounds nice and easy, but it’s hard work to do that.

Don’t say “no” to yourself if it’s something you really love, and go after it because you also never know what’s going to hit, you never know what’s going to manifest and maybe even change your life.

The brain works by being both pragmatic and business oriented, but also being able to create and tell stories and have both abilities. A lot of people think they don’t have that ability because they assume there is a “left brain” person and a “right brain” person.

The bicameral nature of the brain actually doesn’t function that way; there’s a tremendous amount of crosstalk between the hemispheres of the brain. That was a really simplified notion of how the brain works and a very inadequate study of cognitive neuroscience. I think a lot of times it depends on what’s at stake; if it’s something you really want to do and you’re passionate about it, you either figure out how to do it or figure out how to align with the right people that can help you do it.

The world is a really interesting place. I have kind of insatiable curiosity about so many things, and I don’t think there are really any boring topics, just a lot of boring people. So many people complain that they are so bored with New York, but if you’re bored in New York, there’s a problem with you. Nobody owes you an interesting life. You need to make your own life interesting, and you need to pursue what’s interesting to you so you can feel engaged.

You’ve worked with many different brands, producers, actors, etc.; how do you know when you have found the right people to work with or collaborate?

I am totally agnostic, and by that I mean that I don’t care about someone’s age, gender, religion, sexual preference, etc. all I care about is if they have a sense of curiosity, a sense of empathy, sense of humor, intelligence… and if you’re lacking in those I’m not going to be too interested. What’s meaningful to me as a person who has those qualities is that you can actually engage, learn from, and exchange ideas with them. Laugh, cry, embrace, and those are the things that are really interesting and important to me.

How has being a teacher at Parsons affected your view on these interpersonal relationships?

That’s part of why I teach; teaching allows me to continue to learn, and I love learning. You get an emotional connection with your students. As the leader of that classroom I want to foster participation and engage my own curiosity, and hopefully inspire. I don’t think that you get an education, I think you take education. That means that you’ve got to be aggressively involved in your own education and you’ve got to pursue those things. Having a sense of curiosity makes me a good teacher because I’m on that journey with the students. I learn a lot from the students you know, and just because I’m older and in front of the class doesn’t necessarily mean that my insights are more valid. It is a fruitful exchange of ideas that’s really fun for me.

It seems to me that fashion is on the precipice of great change. Companies across the board are no longer sticking with the methods of marketing, advertising, production, etc. and the consumer’s needs are changing. What do you think it takes now for a brand to stay relevant?

Lasting long enough to manifest stuff and having a strong online presence, which is so important, but also having something tangible. Because that’s what ultimately will build your brand more than an online presence. That’s why Amazon has opened brick-and-mortar retail stores and why Apple opened retail stores. Nobody knows yet the impact of this technology and what social media will affect.

What is something that you think is missing now in the digital age? How have people changed in their business dealings and methods of communication?

The operative phrase for me is: wherever you are, be present. Be present when you’re talking, be present in the classroom, be present when you’re doing your work, and I think that’s really important. We’re in a world with so much distraction. People are constantly checking their cellphones, and it shows a lack of respect for the other person there because you’re not showing them the attention they deserve just by being present.

How do you feel about the future? In this political climate, there are very dire concerns for art and media industries as well as the economy in general. What do you predict will happen within these realms for creatives in the US?

I think that there is actually a positive aspect to Trump’s election. I came up in the 60’s and was involved in marching against the Vietnam War, marching for civil rights, etc., and this is the first time since the 60’s where I wondered where the outrage is and why everyone isn’t marching on the streets.

Although I’m certainly not happy with his election, there’s a few things that we’re seeing that I think are positive outcomes. One is that it has mobilized a popular movement among all age groups who have become more politically engaged, and I think that’s really important. People take way too much for granted, even their right to vote. Liberals were too complacent; with complacency comes a certain kind of arrogance, so although nobody can believe Trump was elected, it’s time to get over that. We have to get involved on the local level in politics. Politics is not just a national game. Make your presence known; organize through populist gatherings, disrupt a town hall meeting, and ask your elected representative hard questions. That’s part of the American way: freedom of speech, right to assembly and protest, etc. Trump has fostered a rebirth of engagement with people in the political system.

The unfortunate thing is people talk at each other and not to each other, and eventually there needs to be cooperation and compromise, which is what politics is, so things can actually get done that benefit us as a nation. The environment is not a political issue. I was recently listening to someone arguing with Neil DeGrasse Tyson about climate change, and he said, “you know the wonderful thing about science is it’s true whether you believe it or not”.  I love that statement because I think that informed debate is really important, critical thinking is really important, and questioning things is really important.

What advice would you give a young student or entrepreneur who is starting their career?

Don’t take advice, learn for yourself. Take advantage of every opportunity to learn. Anybody who takes advice doesn’t have the requisite curiosity and initiative to do something. Talk to people who you trust and don’t be afraid to put yourself at risk, and don’t say “no” to yourself. Don’t short-cut your own opportunities by disqualifying yourself, enough people will disqualify you out there so don’t do their job for them.

I don’t have any big maxims of truth because I think you find out by doing. There’s no way you can know what you’re going to go through until you start going through it. I don’t know all the answers.

One of the guests that you brought into your class said, “success is opportunity meeting preparedness” and I think that that is great maxim for people to think of when entering the work world.

I think that’s true, but first I think you also have to develop the ability to recognize opportunity, and have the confidence to risk so you don’t stop your own progress. I have met people who are tremendous financial successes but who I’m surprised can make it out their front door without running into the wall.

I think you have to define success for yourself. People ask themselves that question and I think you have to ask what does success look like for me? What is success? Is it acquisition of material things or is it doing what you love?  

What does success mean for you personally?

I have two answers for success. On a business level, success means the ability to say “no” to opportunities without catastrophic financial consequences. Personal success, to me, is to love someone and be loved back…that’s my family, my closest friends.

For more information: madoffproductions.com Madoff Productions 224 W 29th St #10, New York, NY 10001 (212) 265-0137

IRIS MAN – SCOTT BROGAN

Photography and Interview by Dustin Mansyur | Styling by Marc Sifuentes | Art Direction by Louis Liu

Scott Brogan is an outlier of altruistic intention with an optimism that radiates from his aura. His ability to lead with a passionate confidence is always tempered with a sensitivity towards those whom he is leading. Perhaps it is because his focus is outward, directed with goal for the betterment of many, not just himself.

After spending a decade of his professional life as a political consultant, in 2005 Scott founded his non-profit, Brilliant Lecture Series, to enhance the lives of Houston’s youth and community. With its mission to educate, inspire and entertain, Brilliant Lectures Series works to provide transformational experiences by generating new ideas through lectures, direct in-school and exchange programs, and cross-cultural opportunities. By presenting national and international leaders, humanitarians, philanthropists, artists, authors, entertainers and entrepreneurs, the non-profit brings the stories and lives of aspirational role models to a wide and diverse audience through its unique programming.

Since its inception, the organization has presented over 94 luminaries, including Queen Noor of Jordan, President Mikhail Gorbachev, Dame Julie Andrews, Maya Angelou, Lauren Bacall, Sidney Portier, Betty White, Joan Rivers, Diane Keaton, George Clooney and Diana Ross to name a few. Reaching more than 105,000 patrons through its Conversations with Brilliance series, and millions more through digital media, the program hosts someone “brilliant” who will take the audience through his or her life, always followed with a question and answer session. The events, which are open to the public, provide an opportunity to have insider access and individual dialogue with extraordinary leaders for those in the community who cannot afford to take part in the world of private receptions and galas. Recordings of the events are made available to local schools, hospitals, and organizations for research and educational purposes.

Committed to bolstering today’s youth, Brill Talks, one of the organization’s programs, focuses on engaging middle and high school students through direct, interactive learning experiences with local, national, and international members of society. Students are able to learn and become inspired from the life experiences shared by such leaders who speak to them about their own journeys in life and what has compelled them to reach their heights of success. With its goal to have open dialogue designed to improve interpersonal relationships and build cross-cultural understanding amongst students, Brill Talks motivates students to stay true to their dreams and set goals for themselves, while making a difference not only for themselves, but also for their communities, locally and globally.

Here Iris Covet Book, had a chance to catch up with the man who is as “brilliant” as his brainchild.

How long have you lived in Houston and what were you doing before you began your non-profit?

I’ve lived in Houston since graduate school – going on 25 years. Houston is an exciting and international city that I am proud to call home. Before founding Brilliant Lecture Series, I had a political consulting firm focusing on targeting and strategy for political campaigns.

What inspired you to create the Brilliant Lectures Series?

I founded Brilliant in 2005 at a time when nothing like it existed in Houston. So many times when iconic, positive role models come to Houston, they appear at very expensive events that are not realistic for most people’s budgets.

I wanted to provide a way for everyone to be able to see and hear these remarkable people. Our tickets begin at $25 to help make them accessible to nearly everyone.

What it is the mission and vision of your organization?

The mission of the Brilliant Lecture Series is to educate, inspire and entertain by presenting national and international leaders, role models, philanthropists, artists, humanitarians, performers, authors, and entrepreneurs to the great city of Houston.

How is your organization giving back to the community? What kinds of community outreach programs has it created?

We provide affordable tickets many times further discounted through various collaborations with other non-profit organizations in the community. We gift hundreds of complimentary tickets throughout the year to various groups and individuals that are uniquely impacted by the philanthropic interests of our speakers and artists.

Because George Clooney is very involved with helping resolve the genocide in Sudan, we invited all Sudanese refugees living in Houston and their families to join our Conversation with George Clooney. For our Conversation with Sidney Poitier, we provided complimentary tickets to students from 100 Black Men and College Connections so they were able to share this once in a lifetime experience with an American legend.

  Why do you value this cause or feel personally connected to it?

Over and over I have seen first-hand the impact the programs have on people of all ages and backgrounds. One grandfather brought his grandson to see Sidney Poitier. I was able to provide an opportunity for them to meet. The grandfather was sobbing with gratitude. Sir Sidney was able to put into elegant words the importance of having dreams, persistence and patience that his grandfather was not able to articulate for his grandson. It was a moment I will never forget.

Who have been some of your favorite celebrities to collaborate with?

That’s a tough question. Her majesty Queen Noor was our very first program so this one certainly means a lot to me. She is a smart, thoughtful and elegant lady born in New York who married a king. She has used her position to make a tremendous difference on issues from women’s rights to Middle East peace. I admire her a great deal. Bob Woodward and Carl Bernstein were fascinating. Listening to their stories of Watergate and current political affairs from their very unique perspectives, shed new light on the important issues facing our country and the world.

I was asked to host George Clooney for his first program like this in North America. He is funny, smart and an all-around class act. We had some very enthusiastic fans that were convinced I could help make them Mrs. Clooney.

Why do you think it’s so important to share the stories of these individuals in the format that you do?

People come to each program with a very personal relationship with the speaker and how he or she has touched their life. Though they are the most famous people in the world, I try to provide a safe and comfortable platform for them to share the journey of their life – the ups and downs. Our speakers were not born into their fame or positions of influence. As they peel back the public persona in front of the audience and share stories not often shared publicly, people relate to them in ways they never thought possible.

Has there been any celebrity whose story surprised you?

I had the honor of hosting my friend Dr. Maya Angelou twice to sold out programs. With her majestic and powerful voice, she told her story. She spoke in 7 languages, sang, recited her poetry and spoke to each person’s soul like an old, treasured friend. The audience sat in deafening silence as she shared in brutal honesty her challenging childhood and sang with her in unbridled enthusiasm. Her words echoed through the huge theater and cathedral electrifying everyone with humility, grace, compassion and hope like only she could deliver. She used no notes or teleprompters. She sat alone in a regal purple dress urging everyone to rise – rise to fulfill their greatest potential.

Does the money you raise only benefit Brilliant Lectures or do you partner with synergetic charities?

We always partner with other local non-profits whose mission compliments the speaker’s message. I always want Brilliant to be a vehicle that amplifies the good work of other charities and schools in Houston so the impact of our work continues for many, many years. I believe that if charities work together more and compete less with each other, more can be accomplished and lives can be bettered.

Any upcoming Brilliant Lectures programs that you are excited about?

We are working on several exciting projects including Meryl Streep, Leonardo DiCaprio, Cicely Tyson, Amal Clooney and the Vienna Boys Choir.

Do you have any personal experiences with the children who are benefitting from your organization that have been touching or uplifting for you?

I took twelve students to Amman, Jordan at the invitation of Her Majesty Queen Noor. The students lived in a boarding school with students from around the world for a week. The personal and cross-cultural experience for these lucky students was life changing. On the last day of the trip, all the students in the school created a large circle. Each student tossed the ball of yarn to another student as they shared a personal gratitude to the other student. At the end, every student was symbolically connected to each other in a web of yarn – there was not a dry eye in the room.

These are the future leaders of the world who now share a common thread through the global impact of the Brilliant Lecture Series.

How can others get involved or donate to your cause?

Ticket sales only pay for 40% of our annual budget so we rely heavily on support from individuals, foundations and companies to sustain our work. No contribution is too small. We encourage everyone to pay it forward so we can continue to bring the most influential and inspiring people to our great city. For sponsorship and VIP opportunities, visit our website at BrilliantLectures.org.

What advice have you received that has helped you navigate the process of forming a non-profit and developing it into a successful community asset?

This is a very timely question. Very few founding directors of major non-profits are still alive. There are thousands of charitable organizations with executive directors who do an amazing job as custodians of someone else’s dream but there are very few who have started these successful groups from ground zero. Every triumph and error is a teachable moment and I’m always learning.

How do you envision Brilliant lectures growing or evolving in the future?

You have to think big to be big. I want our programs to reach an even larger audience from around the world. As we boldly lean into our second decade, I will expand Brilliant to other platforms to reach millions of people around the world.

I also want to present speakers that never or rarely speak unscriptedly in public so the audience truly has an experience like no other. I am frequently told that an idea I have is impossible – that it is never going to happen. If I can dream it, it is possible and that’s exactly what I intend to keep doing.

What makes you feel confident / powerful?

Faith. I’m convinced that everyone can feel confident regardless of their circumstances with faith. Faith in a higher power, in mankind and most importantly in yourself. It can uplift the most desperate and frustrating of experiences.

We are not created weak or intimidated or fearful. These are temporary states of the mind. They are learned emotions that everyone has the strength to overcome. I feel confident knowing I am the only ‘me’ that will ever be created and my capabilities are as limitless as my mind, my imagination and determination will take me.

Define what success means to you?

I think everyone struggles with defining success for themselves. Success is being able to look back at the totality of my life and know that the world is a better because I was here. Some of the saddest people I’ve met have more money and influence than many people can ever dream of. Money, alone, does not make for a successful life. I have great enthusiasm for my work and I believe success and satisfaction come when your passion and your profit collide.

When I speak to students, I always encourage them to find their passions first – happiness and comforts will come. Being bold and confident to take the leap of faith to follow your passions can be the hardest step of all. But the rewards are beyond measure.

What has been your greatest fear (or challenge) that you have overcome?

I always try to approach challenges as temporary boundaries. There is always a solution though it may be hard to discover and take longer to get to than we would like. You either get through it, over it or under it. Many times, our dreams are bigger than our circumstances but your circumstance is temporary and your dreams are forever. In days of frustration or fear, know there is a way to the other side of the wall.

Have you ever reinvented yourself and if so, how did this prove beneficial in your personal evolution?

What a great question. I’m not so sure I would describe it as a reinvention, but rather a course correction. I am learning, and growing, and adjusting every day to be the best I can be. If we stop evolving, we get stagnant so I’m a firm believer that moss doesn’t grow on a rolling stone. There are so many opportunities that will present themselves to you in the future both personally and professionally that you can’t imagine today. Be open to change and prepared to seize the moment! Carpe Diem!

What would you like your personal legacy to be?

I hope that in some small way my time has inspired others to dream more, learn more, do more, become more and share more.

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IRIS WOMAN – DANCIE PERUGINI WARE

Photography and Interview by Dustin Mansyur | Styling by Marc Sifuentes | Art Direction by Louis Liu

A fifth generation Texan who has risen to the top of the public relations game over the course of the last thirty years, Dancie Perugini Ware possesses a well-honed intellect and sharp wit with which she leads her all-women firm. Influenced by the life stories of many powerful women, the firm that bears her name is testimony of their impactful mark on Perugini Ware. At a time in the 80’s when female entrepreneurship was beginning to bud in the mainstream, Ware pushed through gender boundaries and staked her claim as a respected leader in her industry. Her nationally-regarded firm boasts representation of a diverse roster of influential clientele of national and global brands in retail, hospitality, real estate development, and the arts; including Fertitta Hospitality, Simon Property Group, Louis Vuitton, Texas Medical Center, Museum of Fine Arts Houston, Houston Symphony, and the University of Houston.

Dancie is also passionate about historic preservation and serves as trustee of Galveston’s Rosenberg Library, Texas’ oldest public library, and is also an avid supporter of Houston’s Julia Ideson Library Preservation partners. Known for her love of architecture, Ware is collaborating with Ace Theatrical on the historic restoration of New Orleans famed Saenger Theatre, which suffered significant damage during Hurricane Katrina, as well as the Kings Theatre in Brooklyn. Her own firm’s offices recently underwent a stunning renovation with Houston-based design firm Mayfield and Ragni Studio (MaRS) located in the historic Niels Eperson building in downtown Houston. A modern mix of high-gloss white floors, open-concept floorplan, mid-century furniture collected by Ware herself over the years, and contemporary art, create a space that is a slick and energetic hub for her team to work efficiently and be inspired in.

Here, Iris Covet Book had a chance to sit down with this issue’s Iris Woman during her recent photoshoot.

I’m curious when you first knew that you wanted to be involved with public relations as a career, and how did you come to that decision?

I’ve always been a reader, even from childhood. I started with Nancy Drew and typical children’s books. I used to think that The World Book wasn’t so tedious, so I’d read every one of them. History books were always a fascination of mine as well. I was always drawn to the biographies and autobiographies of particularly strong women, from Madame Curie to Queen Victoria. That wasn’t contrived, it was a just natural interest from childhood. We had a wonderful library growing up in Galveston, which I frequented weekly!

As I grew older, I began reading more popular magazines like Seventeen and Glamour. I was about fifteen or sixteen and I read a profile of a young woman, I’ll never forget it, her name was Karen Bacon. At that time, she was the head of public relations and special events for the Mayor John Lindsay of New York. I read about how she approached every project with a unique curiosity and creativity. I felt like I was Karen Bacon. I learned more about what she did and her background and I thought that’s exactly what I wanted to be doing.

So, I realize now that I have been influenced by women all of my life. Later, I was mentored by a remarkable and legendary advertising executive by the name of Anna Wingfield. She had an impact on my career post-college. By mentoring me, she gave me the confidence that I could accomplish it all on my own.

What made you decide that you wanted to then become an entrepreneur and build your own firm from the ground up?

After graduating college, I knew what I wanted to do, but opening that door with limited experience was very difficult. So, I created a couple of jobs for myself. At 21, I had a radio show, a newspaper column, and I worked as a teacher for high school seniors.

How did you balance all of those activities?

I created those opportunities so I made time for them all. I discovered that in life, if you want to do something and that path isn’t open, you just have to make it open. Find your path, set your goal, and things happen. I have always enjoyed hearing a young woman’s perspective. At that time in the 80’s, all of the radio broadcasters were men. There was the sports guy, the guy who talked about politics or there may have been a money guy, but there were no women’s perspectives. My talk show formed out of the desire to hear a woman’s perspective on these matters. So I started a half hour radio show that only interviewed women. I interviewed women in politics, women who were authors or writers, or women in the arts, about all of these diverse topics. It really worked out for me! The only reason I stopped doing that after about two years was because I was juggling too many things in my schedule between the column and teaching school. I still had in my mind that I wanted to pursue a fulltime career in public relations, but I was finding my way because that door had not opened yet.

And when did it open?

I volunteered for every charity or organization, just like you build up a portfolio. After about three or four years of doing these types of freelance PR jobs, I applied at a top-notch firm in Houston. It was a very large agency, primarily advertising and public relations that had the most prominent clients. I knocked on the door with the portfolio I had developed on my own, and they gave me a shot. I stayed there for about three years, working under the direction of the senior partner, Anna Wingfield. From there, I had an opportunity to work for a quite a prominent family of the name of George Mitchell who is now known as the “Father of Fracking”. He was an entrepreneur who was leading one of the largest independent oil and gas companies in America at that time, and his wife was focused on historic preservation. It was a natural fit. I worked for Mitchell for about three years while I was building up my additional clients and then my company really began to take off.

Most entrepreneurs experience growing pains, especially in the beginning when they’re starting something new. Was that ever the case for you?

Well, it took me awhile. I have to say that when Mitchell approached me, and we had a number of ambitious projects at the time, it took me about six months to get the nerve up to believe that I could do this on my own. It wasn’t an overnight decision. Once I did, I never looked back. I have to say that every year has been more positive and more profitable than the year before.

What double standards do you believe exist within societies attitudes about power, success, and ways of being in business for a man versus for a woman?

Candidly, there’s no question in my mind that women still have to work harder, smarter, and faster.

And did you ever experience discrimination personally simply because of your gender?

I’ve never felt totally discriminated against as a woman, but I have felt certain challenges throughout my life because of being a woman.

Is there a specific incident that stands out in your mind?

I think it’s a challenge when a woman has her own company and is then declined their status credit, and declined their status in a financial relationship with a bank. For example, when one of the first things a banker asks is a copy of your husband’s financial statement. That may be in the past now, but I think it’s still very difficult for women who are starting out on their own to be able to establish those types of financial relationships. For getting your company going, it’s good to find a banker who believes in you.

Concerning this topic of gender equality within the workplace, what do you think that it’s going to take to close the wage gap? Currently the national average is that women make 20% less than men.

I think there is no question that the wage gap exists across the board and in just about every industry. I think the only way that they’re ever going to succeed in wage equality, is for more women to be in executive positions in the decision-making world, then that ultimately will change. It is changing, and there have been dramatic changes. I look back when I started in my career, at times my salary was half of what a man’s salary was in the same position. It can be very discouraging and that’s why women have to work harder, smarter and faster. You have to take the risk and you have to have the confidence that you can move on, because there are many companies that will value you in the workplace. If you can’t find your niche, then you can make your own.

What advice would you give to your younger self, or to younger team members at your firm?

Become financially independent. That’s what I encourage for all women.

Can you define what success means to you? Is it a way of being, an attitude, a list of accomplishments, etc…?

I would say it’s an attitude and an overall sense of well being, as opposed to the latter. For me to be successful means to be insightful and innovative in your way of being. Accomplishments? They come and they go. But for me, when a client has confidence in you and values your opinion, that’s real success.

What qualities do you try to exude as a leader, not only professionally but with all of the community-related projects that you’re involved with?

I think that integrity is something that is very rarely found. So I would say high ethical standards with a sense of decency and respect. I think, respect and goodness are still very important. When you focus on demonstrating these qualities, ultimately, you will be respected and rewarded for that.

CEO’s like Jeff Weiner and Oprah have more recently promoted the idea of “compassionate management.” What are your thoughts about this management style and is it something that you incorporate at your firm?

We firmly believe in leading by inspiration. Wisdom and compassion are key components of any great leadership style, but inspiring your team is relevant at every touch point. We strive to inspire confidence, loyalty, and enthusiasm. We want to enable our team and motivate our team to deliver an inspired product that goes above and beyond our clients’ expectations.

When you first meet somebody coming in for an interview to be hired by your firm, is it something that you innately feel from them when they come in?

Without a doubt! I still prefer to do every interview. I really have to say a lot of it is intuitive to get a sense of whether or not they are going to have the commitment, perseverance and the passion that I’m looking for. We have a very active internship program, because of the fact that I did not have the opportunity to do an internship while I was in college. I have made that a very important core principle that we will give as many opportunities to new graduates as possible. Within a year, perhaps, we’ll have as many as 10-12 through the year.

Dr. Emma Seppälä is the Science Director of the Stanford Center for Compassion and Altruism Research and Education. I recently read an article about findings from her research. One of the things she discovered is that high-stress environments in the workplace actually break down the culture and morale of the organization.

I very much agree with that. There are a lot of cues one can pick up. There are cues that someone is overstressed or having a client conflict. I can often pick up on those unique cues and it’s my duty and responsibility to size up and be the steward. It goes back to constantly reading. I know this sounds really strange thing. The only way anyone can grow in this business is if they’re attuned to the media. Today that includes blogs, stories online, video clips, newspapers, and books. Now, I read about everything online now. I read the Washington Post, Wall Street Journal, the New York Times, the LA Times, the Guardian and several local papers daily. I’m constantly learning with this whole mindset. You cannot sit back and not be fully absorbed with what’s happening in the world around you. In everything, we’re all connected. In our business, you have to be connected to just about every industry. That’s what I look forward to every day connecting with my team and interfacing with a broad variety of clients, so that everyday I feel I am learning and helping my team members to learn, and that’s very fulfilling!

With the development of social media’s popularity and it’s integration into business, many people are seeking to use this platform to achieve “influencer” status through a well curated brand. In light of this, what do you think makes for a lasting brand?

The brand has to be authentic and that’s the most important factor for a brand to survive. The DPWPR brand is all about authenticity and creativity. Everything we touch, we think about how to make it the most unique, how to make it totally relevant, but also how to create a campaign, a program, or strategy that is new, fresh, and different. And so, I’d say the brand, our brand is about authenticity coupled with creativity. There are many ways to create a brand. Everything we do–our space, our logo, our fonts, the paper we use, as well as digital presence on our social media platforms–no detail is neglected.

Andy Warhol said, “I never read. I just look at the pictures.” I think probably, nobody understands this better, than perhaps, a publicist. How does a captivating image help a publicist and her clients?

We value and believe photography is one of the finest art forms. Therefore, in that, we emphasize the need for the very best photography when working with our clients, to depict their product, their real-estate development, their food operation and presentation. The images are incredibly important, and that can only be achieved through good photography. Now, that said, I also feel the power of the written word is extremely important.

And when there’s a marriage of the two?

Then I think that’s when you got a winner.