EXCLUSIVE: RICKY MARTIN

Photography by Greg Swales
Styling and Interview by Marc Sifuentes

Taking over the legendary Sin City strip, making history as the first Latino to headline a Las Vegas residency, and jumping headlong into the world of acting, Ricky Martin shows he is one of the most intriguing and impactful entertainers of our time.

Father, husband, singer, dancer, and actor. Ricky Martin is constantly juggling his many roles with seemingly effortless ease. Currently a resident on the Vegas strip at the Park Theater at Monte Carlo for his solo show, Martin is also eager to further pursue his acting career, release a new album, create a new world tour, and continue helping the people of Puerto Rico and the victims of human trafficking. Filled with love, down-to-earth spirituality, and an effervescent charm, Ricky Martin has proven himself to be an everlasting icon of pop culture.

In an exclusive interview with Iris Covet Book Editor-in-Chief Marc Sifuentes, the Puerto Rican star gets personal about his daily life with his husband and twins, life in the limelight, and his continuous efforts to make the world a better place.

Hi Ricky! I wanted to thank you for doing this interview and for being so fun and easy-going on the day of the shoot.

Well, thank you! You and your team were amazing and had such a beautiful energy in the studio.

Thank you! So, I want to start with asking about your second “back by popular demand” Vegas residency at the Park Theater, what is the key to producing such a successful and in-demand show?

I give credit to the people that I work with: the producers, directors, all of the people behind the scenes, the musicians, and the dancers. It really takes a village, and I wouldn’t be able to do this show without an amazing group of people behind me. I’m happy to have these talented producers and directors who can translate my vision and make it magic! To be the first Latino male to have a residency in Vegas is a big responsibility. What I love about this show is having the opportunity to perform every night in front of a very international crowd. Just to be on stage and see all of these faces from all over the world really motivates and inspires me. What I want to do is break boundaries and unite cultures. To see the crowd disconnect from their everyday problems in life and leave the theater with a smile is a very beautiful thing. I wish we could do this show for many more years.

Will you be taking this show on the road at the end of it’s Vegas run?

Well since I have an exclusivity contract I won’t be able to take this particular show on the road or perform it outside of the Park Theater. But I will hopefully be on the road touring a new show next year through Latin America and the United States. The idea is to take a new show all over the world, hopefully by next year.

I was watching clips of the show and it just looks amazing, you seem larger than life and so confident. Do you ever feel insecure? And if you do, what do you tell yourself to get out of that headspace?

I am very insecure. I am insecure when I write music, when I perform, when I act…but what gets me through are my years of experience. I am human and I go through a lot of highs and lows before I go on stage. If you see the show, for the first song I’m coming down from a 300-foot drop! I may look super confident, but I’m not! (laughs) I suffer from vertigo and it can be very difficult to focus, but it is part of confronting my demons and breaking that trauma that triggers my vertigo. By the time the music starts, I just have to forget everything and jump into storytelling mode.

Well it’s been getting really great reviews! Would you consider extending your residency for a third round?

Oh, I would love that! And funny you should ask because that’s exactly what we are in discussions about at the moment, and if we do, I will need to create a whole new show for the international audience.

jacket and t-shirt by Philipp Plein, jeans by Tom Ford, rings by John Hardy

t-shirt by Philipp Plein, jeans by Tom Ford, ring by John Hardy

shirt by Ferragamo, jeans by Tom Ford

You recently teased your fans with a new single, “Fiebre”, when can we expect a new full length album?

I am thinking hopefully by the beginning of next year, but right now we have been pretty focused on the Vegas show and American Crime Story, which we were shooting for eight months. Today, the record company no longer needs the record out at a very specific time so the artists have more freedom, and if a song is ready then I can just release it. Obviously numbers are important in this industry, but it gives us an idea of what the audience likes or dislikes, and I have never felt more relaxed doing music.

Since you mentioned American Crime Story, how did you become involved and what made you say yes to the story?

A few years ago I had the opportunity to work with Ryan Murphy on an episode of Glee. We’ve kept in touch and he invited me to dinner to tell me that he thinks he has a role for me. Once I read the script I immediately said yes because it was personal. I knew I wanted to be a part of telling Versace’s story. I wanted to remind the viewers the injustice behind what happened. Because it’s not how Gianni Versace died, but how we allowed it to happen. What angers me most is that Cunanan was on the FBI’s Most Wanted List, living on Miami Beach which is a very small community, but the FBI turned the other way because he was a gay man killing gay men. There is no denying to me that this was really an issue of homophobia. I think we did a great job covering that aspect of the story.

I read that Ryan Murphy wants to give you your own show, any word on that project?

Well he told me about it and then made it public, and I got really excited! We haven’t spoken in detail about it because he is transitioning from one network to another and he told me that he will be busy until June, but I’m not in a rush. (laughs) I would love to do something behind the scenes as well. But no, we haven’t talked about it yet.

You brought up the issue of homophobia and it made me think of your new music video. “Fiebre” and of course American Crime Story both show you openly embracing your sexuality. After being forced into the closet for so long, how does it feel for you to finally be able to express being gay through your music videos and now your acting roles?

Amazing! If I could go back and come out in the late ‘90s or early 2000’s then I would, because it felt amazing to come out. When I talk to people who are struggling with their identity, I tell them that it may be bumpy for awhile but in the long run the love that I received from my friends, family, from social media…it was spectacular. I know this is not the case for everyone but at the end of the day it is about dignity and self love.

You recently received a Trailblazer award from The LGBT Community Center in NYC, what did receiving that award mean to you?

Well like receiving any award, it is a big responsibility, but at the end of the day I am proud because it lets me talk about where I have been, who I am, and what I did to finally understand my real essence. In my case, I get to share my story. I meet so many people in the streets or on social media who tell me, “Ricky, thank you so much because I know what you went through and I can better understand my gay father, gay uncle, gay brother, lesbian aunt…” and I think it is a beautiful thing and it is important.

I wanted to talk about your husband, artist Jwan Yosef, a bit. You met on Instagram and I was reading you instant messaged for six months before meeting—

Yes! And nothing sexy! It was very romantic. We talked a lot just about our problems and lives. I never even heard his voice until six months later when I went to visit him in London, where he was based. I said to myself, “This is it. I just met the man who I am going to marry.” Two years later we were married. He is a great man, he loves my kids, and we have so many things in common.

He is a conceptual painter and I have mad respect and admiration for what he does. When I see him and his creative process… it is so sexy. I just love when he locks himself in his studio and starts creating. I become a fly on the wall, watching him paint and create works of art. I am in love, man, I am so in love.

jacket by DSquared2, ring by John Hardy

shirt, pants, and sneakers by Dior Homme, rings by John Hardy

shirt, pants, and shoes by Louis Vuitton, rings by John Hardy

You’ve mentioned in the past that you want more children, what do you love about being a father and what is the most challenging part of raising twins?

Yes, I want more; I’m just getting started! If it was my decision I would have six more, but Jwan says let’s take it one step at a time. (laughs) With kids, and I’m sure every parent out there will say this, but everything is new every day and being a single father with twins was extremely challenging, especially in the first year. No one is sleeping, and it’s two against one. Now that they’re older it’s still two against one, but they are amazing kids and the bonding time over the first year was so important. I took a sabbatical, and I did not accept any help. I wanted to do it all, change every diaper, bathe them everyday, and the relationship I have with my kids… there’s just so much love. They are almost 10 years old and this is when dads stop being cool and they start making fun of you! I’m really happy because I’m not there yet with them (laughs).

I’m sure your spirituality plays a big part in your parenting too, what helped you to discover your spirituality?

When we talk about spirituality we go back in time. Religion has nothing to do with spirituality, but I would say that growing up Catholic, even being an altar boy, was too much for me. I kept searching and looking for other philosophies and dogmas to ascribe to. There was a moment where I was obsessed with India and going about four times a year because they call it the Cradle of Spirituality.Then my kids became my religion. It doesn’t matter how late I go to bed, I religiously wake up at 7:00 a.m. everyday to have breakfast with them, and that bonding experience with the three of us is the only way I want to start my day. But once a Catholic, always a Catholic. To this day I sometimes look to God when the boys ask me questions because they ask some really hard questions, and I just want to give them the right answer.

I want to talk about Puerto Rico, from your experience can you give us an update on how the country is doing currently? I know that you were and still are very involved in fundraising after hurricane Maria.

Oh man, well 43% of the island still has no power, and if you go up to the more rural mountain areas, even now nine month later, people still have no power, no running water, and are bathing in the river and using candlelight. It is really frustrating and I wish the federal government would have done more. You have to wonder, if this were any other city in the continental US, would we ever hear that nine months later people have no power? No, I don’t think that would happen. But we have to do our part, and Puerto Ricans have experienced a great level of compassion, empathy, and care from volunteers, and the country has become creative and adapted. This too shall pass, but it will take a long time to go back to normal.

Another cause that is close to your heart is bringing awareness to human trafficking, can you explain where this compassion comes from and tell us more about the Ricky Martin Foundation?

With natural disasters like hurricanes for example, the community becomes more vulnerable and human traffickers take advantage. Traffickers come to the island and see all of these people who have lost everything and need money to buy things, and these kids end up selling their bodies or getting forced into pornography.

jacket by Valentino, shirt by COS

sweater by COS, pants by Dior Homme, rings by John Hardy

How did it first come to your attention?

More than a decade ago a friend of mine was building an orphanage in India, and this was when I was looking for any excuse to go to India. I flew to Calcutta, and he took me to the slums and said, “Come on, let’s rescue girls!” I had no idea what this meant, but when I got to the slums he started to point out girls like, “You see those three? They could be forced into prostitution.” and I’m standing there like, “What?! What do you mean? That girl must be five and her sister must be eight and her older sister must be eleven” and he says, “Yes, Rick. This is human trafficking. These girls live on the streets and they need money to help their family and they get paid for selling their bodies.” I was so astounded and went back home and started to educate myself on the subject. I went to Congress and told them we needed to bring more awareness to this global $150 billion industry. The victims are sex slaves.

Did you know there are more slaves today then back in the slave trade of the 18th century? Today, as soon as you open your computer you could easily fall victim to a criminal persuading you into the world of prostitution.

It’s encouraging to hear you are using your platform to educate others of these injustices.

It’s not easy. Ten years ago I wanted to stop. I said I couldn’t do it anymore because we couldn’t keep up. We were working so hard but I felt like I didn’t see any change. My mentor looked at me and said, “Ricky, you’ve got to stop being so arrogant. Who do you think you are? Do you think you will change the world? You’re not Superman! How about focusing on saving one life? And one life can become two.” We went back and built a holistic center in Puerto Rico in an area affected by trafficking, and right now we have 132 children coming to the center. We are educating them about human trafficking and opening their eyes to the predators. It’s a lifetime commitment. We are not going to save everyone, but we will save one person at a time.

What else can we expect from you this year?

I’m getting more prepared as an actor, meeting with great writers, producers, and directors and I think there are some great opportunities on the table. I am so lucky to be at a place where I can pick and choose the projects that speak to me. Aside from still making my music, I really want to jump into acting more and playing amazing roles that can have a positive impact on society. My acting career is very personal to me right now; I am obsessed and don’t want to stop!

coat and shirt by Prada, pants by COS, sneakers by Dior Homme, ring by John Hardy

Hair by Joey Nieves @ Grey Matter LA using Hanz de Fuko, Makeup by Maital Sabban @ MS Management, BTS Video by Lavoisier Clemente, Photo Assistant Amanda Yanez, Art Direction by Louis Liu, Editor-in-Chief Marc Sifuentes, Production by Benjamin Price

WEB EXCLUSIVE – TIE ME WITH A SCARF AND JEWELS

Photography by Rosamagda Taverna | Fashion Editor & Stylist Stesy | Makeup and Hair by Adelina Popa | Model Sophia @Mp Management

Scarf by Emilio Pucci | Earrings by Iosselliani

Scarf by Mario Dice | Earrings by Dior | Brooch by Rosantica | Shirt by Dondup

Scarf by Gucci | Bra by La Perla | Earrings by Iosselliani

Scarf by Hermes | Earrings and necklaces by Iosselliani

Scarf by Fendi | Glasses by Micheal Kors

ROOM 229

Photographer: Justice Apple @justiceapple | Stylist: Isaiah Walls @theisaiahwalls
Producer: Tarayn Sanders @taraynsanders | Groomer: Samantha Tobin @samjomakeup
Models: Christian Dion: @we_staycoolin, Levi Berlin @levithejedi

Christian wears Suit by 5000

Levi wears shirt by Comme des Garcons

Levi wears Tank Top by Rick Owens, Pants by Comme des Garçons

Christian wears Jacket by 5000

Christian wears Jacket by 5000, Pants by Comme des Garcons, Belt by Levi’s, Necklace Model’s Own
Levi wears Tank Top by Hanes, Jacket by Levi’s, Pants by 5000

Christian wears Jacket by 5000, Pants by Comme des Garcons, Belt by Levi’s, Necklace Model’s Own
Levi wears Tank Top by Hanes, Jacket by Levi’s, Necklace Model’s Own

Christian wears Top by Helmut Lang, Pants by Siki Im, Shoes by New Balance
Levi wears Jacket by Calvin Klein, Pants by Acne, and Boots by Saint Laurent

Levi wears jacket by Maison Margiela, Pants by Damir Doma

Christian wears Top by Helmut Lang, Pants by Siki Im, Shoes by New Balance
Levi wears Jacket by Calvin Klein, Pants by Acne, and Boots by Saint Laurent

SAME AS IT EVER WAS

From Edward Steichen’s early black and white gelatin prints of fashion models in the 1900’s to the digitally enhanced fantasies of today’s social media age, the fashion image remains a seductive subject of the gaze, same as it ever was.

Photographer: Alex Black
Fashion Stylist: Brit Cato
Models: Vitalina Burton w/ Muse Models, Emily Grace w/ Elite Models, Skyler Hawkins w/ Anti MGT, David Chiang w/ Major Models
Hair: Mike Fernandez using EVO Hair Products
Make-up: Juan Jaar using Mac Cosmetics
Producer: Associate Editor, Ben Price
____

On Emily: Satin Black Puffed Blouse by Namilia

On David: Multicolored sequined blouse by Saint Laurent by Anthony Vaccarello

On Skyler: Hat by Leila Jinnah, Black Suspender trousers by Tibi, White Singlet by Tibi, Colonial heels by Thom Browne, socks by Ozone Socks

On Emily: Black dress by Roberto Cavalli, Long black sheer skirt by Mimi Prober, Grey & White Pinstripe cape by Thom Browne, Black Colonial Platforms by Thom Browne, Pony Hair handbag by Brother Vellies, Silver Rings by Shiny Squirrel

On Vitalina: Green long sleeve blouse and skirt by Jason Wu, Pale Blue Embellished Slingbacks by Rene Caovilla, Net hat by Leila Jinnah

On Skyler: Navy Blue knit hat by Leila Jinnah

On David: White & Black leopard print dress by Roberto Cavalli, Black Fur collar by Georgine

On Vitalina: Black & Silver embellished Chain Dress by The Blonds

On Skyler: White lace up blouse by Thom Browne, Silver/Red chandelier earring by Saint Laurent by Anthony Vaccarello

On Vitalina: Black Lace bodysuit and Ostrich fur fan by Maison Close, Gold link bracelet by Shiny Squirrel, Triangle Earring by Shiny Squirrel

On Skyler: Multi colored full length coat by Georgine, Silver Chain by Shiny Squirrel

Fashion Assistant: Kristen Wiltshire, Fashion Intern: Jeffrey Chempere, Makeup Assistant: Chloe Grae

PARKER KIT HILL

Black Patent leather collar blouse Johna Stone

Photographer Emmanuel Sanchez-Monsalve, Fashion Stylist Brit Cato, Hair by Julia Kim, Makeup by Cyler

Dancer and actor Parker Kit Hill has found himself a home in the worlds of entertainment and social media stardom. Whether dancing in a bobbed wig in his apartment or starring across from RuPaul in the hit TV show Broad City, Parker makes an impact whenever a camera is near. Parker’s unique looks, style, and personality have made him a perfect candidate for fame in the age of viral videos and influence. Spend a surreal day dancing with Parker, equipped with a rainbow of eyebrow pencils, a towers of hats, and all of the platforms you could need!

Red kimono and Pants by: Gustav Von Aschenbach, Black Hat by Essenshel, White Hat by Essenshel, Black Platforms by iRi

Top Image: Coat by Sharon Wang
Bottom Image: Red kimono and Pants by: Gustav Von Aschenbach, Black Hat by Essenshel, White Hat by Essenshel, Black Platforms by iRi Coat by Sharon Wang

Yellow denim jacket by Johna Stone, Black windbreaker pants by XB OFCL, Black Platforms by iRi, White Sheer Knee socks by we love colors

Right Bottom Image: Beige coat by Sharon Wang, Caramel Jacket by FGJ, Black Platforms by iRi
Black Patent leather collar blouse Johna Stone

CHELSEA LOPEZ

Red Jacket by 3.1 Phillip Lim, Black Boot by Gianvito Rossi, Nude Dress by Spanx

Actress Chelsea Lopez plays in front of the camera while giving us a peak into her minimal world of art and object. Chelsea changes the context of each prop through her interaction with them, and her personality shines as a character amongst objects. Peak inside her white box stage.

Photographer – Cara Friedman – @caracallsitcomplicated

Model – Chelsea Lopez – @chelsealjlopez

Styling – Sarah Toshiko West – @hellotoshiko

Makeup – Courtney Hart – @courthart

Hair – Dritan Vushaj at Forward Artists – @drtn

Photo Assistant – Lindsay Ellary

Dress by Mario Dice, Boots by Le Silla

Dress by Marine Serre, Shoe by Marine Serre, Leather Corset Belt by Helmer Accessories

Dress by Peggy Hartanto, Belt by Leilou, Black loafer by Dr. Scholl’s

Dress byPeggy Hartanto, Earring by Lilou

Olivier Lapidus Departs from Lanvin

Olivier Lapidus, photo by Pascal Le Segretain

Lanvin parted ways with its artistic director Olivier Lapidus yesterday, the French fashion house reported. Mr. Lapidus, who joined the brand in the summer of 2017, had only overseen two shows at the struggling brand. His sudden departure is one that some are calling a pattern.

Joanne Cheng, interim CEO of Lanvin told WWD, “Olivier steered the Maison through a transitional period between ownerships,” and “We thank him for that, and wish him every success for his own brand and future endeavors.” The in-house design team will be responsible for further collections until a new artistic director is found.

Last month the Maison was acquired by Fosun International, a Chinese conglomerate after a bidding war ensued to purchase and revive the brand, which has been struggling with declining sales and an identity crisis for the past several years. After the sudden firing of acclaimed designer Alber Elbaz in 2015, the company hired Bouchra Jarrar, who lasted for 16 months. Quickly afterward, Lanvin brought in Mr. Lapidus.

Alber Elbaz, photo by Inez Van Lamsweerde and Vinoodh Matadin

It seems clear that the house has been struggling to identify their customer, further reflected by the stark contrasts between the last three artistic directors. The shoes left behind by Alber Elbaz, creative director for 14 years, are indeed proving difficult to fill. Mr. Elbaz joined Lanvin in 2001 and remained the creative director until 2015. During his tenure, he is credited with finding the optimal balance between heritage and commercial success at one of the oldest couture houses in France. In addition to his unique interpretation of fashion, he was beloved for his warm heart and genial personality.

Perhaps due to the acquisition by Fosun and a desire to start with a clean slate, or maybe as a result of the harsh words of fashion critics towards Lapidus’ work, the house will need to attract new talent. We will certainly be looking forward with eager anticipation to the new chapter of this iconic house.

WEB EXCLUSIVE – MODEL MUSE: SANNE VLOET

Photographer Matallana | Model Sanne Vloet at New York Models | Stylist Melissa Infante

Jacket by Olivia Oblanc, Top and Bottoms by Varpu Rapeli

On the Left: Dress by Carolina Sarria,
On the Right: Jumpsuit by Olivia Oblanc, Shoes by Celine

Dress by Carlo Carrizosa, Pants by Adidas

Pants by Carolina Sarria

Top and Bottoms by Helen Zhang

Clothing by Carolina Sarria, Shoes by Celine

Makeup by Miguel Lledo at Artlist NY | Hair by Katsumi Matsuo | Photo Assistant Nicolas Jeremias Cevra

WHAT TISCI MEANS FOR BURBERRY

Text by Rishabh Manocha

Riccardo Tisci is no novice in the landscape of fashion. His conceptual prowess, studded with an eccentric interplay of leather, hardware, embellishment, and lace raised many eyebrows during his time as Givenchy’s creative director. Tisci hails from London’s Central St. Martins where he spent his young days mastering the art of subversive, unapologetically sexual, coarsely dramatic imagery. He will now return to the British capital to take the helm as Chief Creative Officer at Burberry.

The appointment wasn’t anticipated, but it is well known that Marco Gobetti, newly- appointed company CEO isn’t predictable either. Chief amongst Gobetti’s credits is the utter transformation of Celine and Givenchy to the forefront of Paris catwalks in recent years. Gobetti, a close friend and mentor of Tisci’s, laid out plans later last year to completely overhaul the brand character of Burberry.

The brand, which is known for its strong links to British heritage and traditions, will now inevitably face one of the most momentous transformations of our time. From being at the pinnacle of embracing technology in fashion to defining British fashion identity, Burberry has always executed timely strategy. However, as sales began to decline and the call for houses to revisit their marketing and production strategies becomes more resounding, this appointment indeed seems apt. Gobetti, in a statement last year, mentioned how Burberry had lost its distinct voice by catering to a middle-market audience. An increased supply and reduced demand indeed presented a major setback for company sales and share prices. However, he added that Burberry would now return to the rungs of true luxury catering mostly to the high-end consumer, with a renewed focus on accessories. This transition he anticipated would be rewarding.

It also means that two Italian pioneers in their respective rights will run the most significant house in British fashion. Their collaborative approach has proven to be both commercially profitable and artistically refreshing in the past. Tisci’s penchant for streetwear is bold, audacious, and revitalizing. His transformation of the sweatshirt as an object of high fashion is perhaps most reflective of his influence on contemporary culture. The collaboration with Nike to stylize the sneaker, Rihanna’s look on her Diamonds World Tour in 2013, and the dramatic designs worn by countless stars at red carpet events around the world manifest his ability to, time and again, give us a more compelling version of his philosophy. It remains uncertain how much the superficial image of Burberry will change. However, the clash, perhaps a harmonious clash of the two schools (Burberry and Tisci) remains one of the most highly anticipated phenomena to soon unravel.

—

Givenchy Jeans Campaign

_
Spring/Summer 2013 Givenchy Campaign
_

Riccardo Tisci with Beyoncé, wearing Givenchy by Riccardo Tisci

Photographed by Anton Corbijn, Vogue, September 2015

March 18, 2013 – Toronto, Ontario, Canada – RIHANNA performed a sold out show at the Air Canada Centre during her ‘Diamonds World Tour.

Kim Kardashian takes a selfie with Riccardo in custom Givenchy during a fitting for her wedding at Versailles
_

WEB EXCLUSIVE – CORDELL BROADUS AND THE NEW GENERATION

Photography by Eric White | Styling by Donte McGuine |Model Cordell Broadus | Production by Sahtia Rivers at the Jeffries Group | Grooming by Marcelo Gutierrez
Coat by ICOSAE at ODD92, Sweater and Shirt by Faith Connexion, Pants by Calvin Klein, Shoes and hat by Dior Homme

Cordell Broadus, son of Hip-Hop legend Snoop Dogg and a former football star, has made his entrance onto the global fashion stage. Collaborating with Joyrich, walking the Philipp Plein show, and being tapped to star in the MCM campaign – Cordell Broadus is a name on the rise. Blessed with dashingly good looks and a charming smile, not to mention star-studded genetics, it is no wonder that he has taken the fashion sphere by storm. Cordell Broadus took us on a trip through Brooklyn while donning some of the men’s wear season’s best. Take a step into the world of Cordell Broadus in this Iris Covet Book exclusive.

How does your experience in the fashion world differ from what your life was like as an athlete?

Everything is different – it’s different in every way… In football it’s all about the team, traveling, and a group mindset. Fashion is more individual and it’s about expressing yourself.

What has been the most exciting development in the fashion world? (ex. Diversity, gender fluidity, etc.)

ME! I’m an exciting development in the fashion world [laughs]. I really feel like I am because I was only considered a football player, people associated me with the football or the music industry. Now, my identity has changed and the way people see me has changed. I’ve lost over 25 pounds and dyed my hair red! That’s development.

How would you describe your personal style?

Funky. I like outfits that remind me of different eras. I love the ‘70s and the ‘80s. The collection I’ve created with Joyrich is very loud and colorful, like the ‘80s.

Who are your biggest sartorial influences?

James Brown. Self-explanatory.

You’ve recently been chosen to star in MCM’s campaign, how did you feel when you were chosen and what does the MCM brand mean to you?

It was kind of crazy when I heard they wanted me for the campaign. The campaign images are so cold – that shit was fire. Growing up, MCM was big in LA. Now I’m working with them in my new career path, so it’s deeper than just a picture.

Tell us about your runway experience with Philipp Plein.

Man, that shit was so lit! I walk out on the runway and Future is performing, all my homies are in the crowd making noise. I felt like a rockstar. Then when I turn around my grandfather, Poppa Snoop, is walking out. It was a grandfather-grandson moment that I’ll never forget. I really want to thank Philipp Plein for making all that possible and for having la familia involved.

Who is your dream collaboration and why?

Willow Smith. I love that she shows how vulnerable she is through her work.

Which do you prefer, New York or LA? Why?

Why choose?

Where do you see yourself ten years from now?

I’ve always been fascinated with real estate and the life of Conrad Hilton. I’d love to own a hotel. Cordell Broadus: real estate mogul, ya dig?

What problems do you see in the fashion industry and how do you think the “New Generation”, a tribe you dubbed on Twitter, can help address these issues?

I’m a positive person, I try not to see negativity, but the fashion industry can improve on it’s diversity on every level; I mean representing different genders, sexual orientation, race… everything. Inclusivity is everything to me. I’m all about the New Generation and giving young people a voice and a creative platform. I remember my first day of 5th grade at a new school… I didn’t know who to sit with at lunch. I had no friends. I didn’t know anybody, so I just followed these two kids the whole way so it didn’t look like I was by myself! [Laughs]. Every time they’d turn to look back at me – I’d feel so awkward! [Laughs] I don’t ever want anybody to feel like that. Everyone needs a seat at the table. I feel like that’s what the New Generation is going to bring to all platforms, not just to fashion.

When designing for Joyrich, where do you look for inspiration? What inspires you now?

I look for people who shaped the culture. My dad truly influenced hip-hop and I wanted to start with something inspired by hip-hop culture first. I’m excited for the Joyrich collab that will drop in January.

What are your thoughts about the recent outcry for equality and addressing abuse allegations both in Hollywood and in fashion?

I think #TimesUp. I’m inspired by and proud of the women and individuals who speak out in every industry, not just ones in the spotlight. I really want to support them and all women. I’m all about empowerment. Let’s make this a revolution.

Who is your biggest hero?

Muhammed Ali. I related to his decision to not go to the Vietnam War. He threw out all of his titles because overall none of that stuff meant anything to him. People thought I was crazy for quitting football my freshmen year, even though I had so much potential and probably would end up making it to the NFL. I thought it was more important to follow my heart and what I believe in. Muhammed Ali did the same – he shaped our culture and broke boundaries. He’s my hero. He was at my last high school football game, he watched me score two touchdowns in the National Championship, that’s all I needed. Now we’re finna walk these runways, take these pictures, and shoot these movies. Ya dig?